Baxter Sans
Universities are massive and contain multitudes. Rebranding the University of Dundee, Tangent Graphic understood that they needed a typeface that could act as a unifying element of the new graphic identity, that was flexible enough to be used by the institution’s many stakeholders and reflect its history as a modern university. The result is Baxter Sans. Named after one of their founders, Mary Ann Baxter, Baxter Sans is a pottage of typographic cues: from 1881, when the university was founded and sans serif typefaces got their headwind, to now.
To rise to any occasion, Baxter was equipped with six different weights, Light to Bold in Roman and Italic. For dense text settings a condensed version was produced in four weights.
Baxter’s extensive weight range was matched by an extensive character set. Its 588 glyphs, replicated across 20 fonts, supports more than 200 Latin languages, complex typography, wayfinding and information graphics, in print and on screen.
